I. Brand Identity
Can you recognize and name the logos above?
Can you name a brand-name for your favorite snack, drink, clothes, shoes, purse or backpack, shampoo, and electronics?
I bet you can easily!
Branding is how the company wants to be perceived by its customers and it comes before they push their marketing or advertising campaign.
Good branding can lead to customer recognition, association with the category of goods, and customer loyalty.
II. More to Brand Identity...
Branding is not limited the visual images (logos) alone. Branding also includes:
-->Watch this video on the history of branding: -->
III. Search and Share:
Search--> Now do a brief internet search, with parent permission, to find a few facts about the history of another brand. Try putting in search topics such as: "(company name) history of branding, marketing, advertising" or "superbrand case studies".
Share --> a few sentences about the name of the brand and some of its branding history with someone.