I. Checking out the Competition:
Part of marketing a product or service is to a check out and compare the competition.
Now lets compare brands of cookies...
II. Cookie vs. Cookie:
There are very similar cookies in the marketplace for consumers to compare and buy.
III. Make the Product Stand Out:
So, What do you do (you can't change the cost or ingredients) if you are the company you did not choose to buy from?
What can make Girl Scouts as a company and Girl Scout cookies as a brand stand out above the competition?
-->Answer the following and share. -->
Girl Scout Brand Identity:
1. As a product? (Why is it better?)
2. As an organization?
(When you think of the positives of Girl Scouts, what do you want other people to think of too? How does a consumer that buys a box of Girl Scout cookies think of one's self when they buy them? What are the values of Girl Scouts that are reflected in selling cookies? )
3. As a person?
(Describe the people in Girl Scouts and who are selling Girl Scout cookies? What kind of relationship does the company have directly with consumers? If you had to describe the personality of Girl Scout cookies, what would it be?)
4. As a symbol?
(What symbols, logos, tag-lines are used for selling Girl Scout cookies?)