Workshop Complete!
Objectives reached in this workshop:
1. Scouts are able to define branding and the components that make up branding for a company.
2. Scouts learned about brand history for several major companies, including Girl Scouts.
3. Scouts can relate the terms brand identity and brand image and give examples.
4. Scouts researched and shared an example of branding history for a company of their choice.
5. Scouts compared brand identities of several major cookie brands.
6. Scouts wrote a description of the brand identity for Girl Scout Cookies in order to lay a foundation for marketing and selling later.
7. Scouts can explain examples of companies that use a philanthropic angle as part of their marketing, including Girl Scouts.
8. Scouts learned about tricks in marketing to get people to buy and began to brainstorm ways to apply these tricks in their own marketing plan to sell Girl Scout Cookies.
9. Scouts learned the value of shopping smart, or being an informed consumer.
10. Scouts developed, wrote or designed, and shared their own marketing campaign based on the knowledge they gained from this workshop.
11. Scouts are armed with the knowledge and skills to market and sell their products effectively.
1. Scouts are able to define branding and the components that make up branding for a company.
2. Scouts learned about brand history for several major companies, including Girl Scouts.
3. Scouts can relate the terms brand identity and brand image and give examples.
4. Scouts researched and shared an example of branding history for a company of their choice.
5. Scouts compared brand identities of several major cookie brands.
6. Scouts wrote a description of the brand identity for Girl Scout Cookies in order to lay a foundation for marketing and selling later.
7. Scouts can explain examples of companies that use a philanthropic angle as part of their marketing, including Girl Scouts.
8. Scouts learned about tricks in marketing to get people to buy and began to brainstorm ways to apply these tricks in their own marketing plan to sell Girl Scout Cookies.
9. Scouts learned the value of shopping smart, or being an informed consumer.
10. Scouts developed, wrote or designed, and shared their own marketing campaign based on the knowledge they gained from this workshop.
11. Scouts are armed with the knowledge and skills to market and sell their products effectively.